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A name, term, symbol, or design that identifies a seller's goods or services.
A paid, non-personal message communicated through various media by an identified sponsor.
Vehicles through which advertising messages are delivered to an audience.
An out of home advertising medium.
Agency An independent firm that creates, plans, and handles advertising for its clients.
Using an established brand name to launch a new product in a similar category.
Using an established brand name for a new product in an unrelated category.
The impression a product creates in the consumer's mind relative to its competitors.
The commercial value derived from consumer perception of the brand name.
The professional responsible for purchasing advertising space and time.
A requirement for agency recognition.
A traditional media category that includes newspapers and magazines.
The total number of people who read a publication, often higher than its circulation.
The number of copies a newspaper or magazine distributes.
The size of the audience for a radio station or program.
A major social media platform used for targeted advertising.