DE
EN

Advertisement

Marketing Basics, Part II

by Gabriel Laeis

No one has solved this XWord yet.

																				13





																15		17

		3												8


								12


					9
																				6


			1													7
																			11

									4
							18

								5

14

		2										16




					10

One of two basic competitive advantages
A geographic differentiator
Value propositions usually change according to xxx and xxx
Market segementation, targeting and ...
Introducing a new product to a new market
The last stage of the product innovation process
Your expectation to receive a coffee at the haridresser
A source of inspiration for new products/services
A creative way to come up with new ideas
Helps you to assess the feasibility of several new product ideas
Starting point of a business analysis
Expenses relating to creating and testing a new product
Product stage with highes sales and profits
You are targeting innovative customers at this product stage
If you don't want your product to decline, you need to xxx it.
"Milking the brand" in BCG Matrix terminology
Your SBU's products continue to decline. Best strategy:
How proudcts develop over time