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BMK301 Consumer Behaviour

von Boyd

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The part of the mind involved in knowing, understanding, and reasoning.
The process of becoming familiar with a new environment or situation.
The act of bringing something back into one’s mind
The process by which individuals organize and interpret sensory information
Feelings or evaluations towards people, ideas, or objects.
A group involved in a firm’s buying decision.
A process of acquiring new knowledge or skills.
Awareness that occurs below the threshold of conscious perception.
A physical energy that evokes a sensory response.
A feeling of conflict or inconsistency after making a choice.
The immediate response of sensory organs to stimuli.
Emotional response or feeling.
A tendency to act in a repeated, consistent way.
The act of coming into contact with a marketing message.
A tangible or intangible thing to which an attitude is attributed